Owners of companies belonging to gambling industry try to attract young people with new gambling opportunities. The thing is that the younger generation (those who are now from 20 to 30 years of age) grew up during a real boom of information technologies as well as the Internet. They are not really interested in traditional entertainments, such as slots, card games (such as poker or blackjack), and regular lotteries that their parents used to enjoy.
Still, Georgia Lottery found an interesting approach. This company launched a mobile application that combines scratch-cards and regular multiuser gambling.
On September 18 there was announced a new game called “Star Match” created by an American IT company LottoInteractive.
The game platform is I-lottery that combines three games and allows winning real money by means of digital scratch-cards. “Star tournament” looks similar to another popular social game called “Match – 3”, but the icons for rubies, diamonds and emeralds are replaced by symbols of glamorous Hollywood.
The main idea of the game is to place in row as many identical symbols as possible (minimum 6 and maximum 18) and to open a scratch-card afterwards. If all the three stars match, one can get a benefit in the random sum from $0 up to $10,000.00 in cash. The game will sell for $2 and so far is in place in Georgia only.
According to Brian Ward, LottoInteractive CEO and founder, StarMatch is a social game aimed at young gamblers experienced in other online venturous entertainments as well as those users who favour lotteries. Future plans of LottoInteractive include development of several more mobile applications combining the elements of popular lotteries, such as Mega Millions and Powerball as well as social interaction options.